Magazine Health Watch®

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Last Period:
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Current total database of magazines
Like to like magazines only

Market	This Period: Jan,2024 - Mar,2024								Last Period: Jan,2023 - Mar,2023								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

BUSINESS TO BUSINESS	295	708	7,146	17,005	$140	12,989	18.34	1.81	295	778	7,849	19,700	$171	15,436	19.84	1.96	-	-9%	-9%	-14%	-18%	-16%	-8%	-8%
CONSUMER	11	33	288	764	$6.0	401	12.16	1.39	11	34	314	839	$5.3	431	12.69	1.37	-	-3%	-8%	-9%	+15%	-7%	-4%	+1%
ALL Markets	306	741	7,344	17,769	$146	13,390	18.07	1.82	306	812	8,071	20,539	$176	15,868	19.54	1.96	-	-9%	-9%	-13%	-17%	-16%	-8%	-7%

Click on Business, Consumer or ALL Markets to get to market-by-market information.

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.