Magazine Health Watch®

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Current total database of magazines

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Market	This Period: Jan,2024 - Mar,2024								Last Period: Jan,2023 - Mar,2023								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

1DENTAL	19	45	293	900	$11.1	782	17.39	2.67	19	50	297	1,004	$12.6	932	18.65	3.14	-	-10%	-1%	-10%	-13%	-16%	-7%	-15%
2BUILDING	9	19	327	602	$8.5	461	24.29	1.41	9	21	319	605	$8.4	434	20.71	1.36	-	-10%	+3%	-	+2%	+6%	+17%	+4%
3TRAVEL, BUSINESS CONVENTIONS & MEET	5	8	187	332	$7.1	404	50.60	2.16	5	10	191	365	$7.8	451	45.12	2.36	-	-20%	-2%	-9%	-9%	-10%	+12%	-8%
4AC/HEATING/PLUMBING/REFRIGERATION/S	6	20	197	592	$6.4	388	19.40	1.97	6	20	189	565	$6.3	385	19.29	2.04	-	-	+4%	+5%	-	+1%	+1%	-4%
5METAL, METALWORKING & MACHINERY	10	26	296	735	$6.4	506	19.46	1.71	10	26	338	809	$6.0	490	18.87	1.45	-	-	-12%	-9%	+7%	+3%	+3%	+18%
6ENGINEERING & CONSTRUCTION	16	41	429	891	$6.0	675	16.46	1.57	16	41	501	1,054	$8.1	796	19.41	1.58	-	-	-14%	-15%	-25%	-15%	-15%	-1%
7GROCERY	7	18	248	531	$5.7	492	27.36	1.98	7	21	264	599	$6.9	579	27.59	2.19	-	-14%	-6%	-11%	-18%	-15%	-1%	-10%
8ARCHITECTURE	5	13	295	701	$4.5	442	34.07	1.50	5	13	287	700	$4.9	453	34.84	1.57	-	-	+3%	-	-9%	-2%	-2%	-5%
9FLOOR COVERINGS/INSTALLATION	5	20	126	459	$4.5	402	20.13	3.19	5	22	123	472	$4.6	406	18.49	3.30	-	-9%	+2%	-3%	-1%	-1%	+9%	-3%
10BUSINESS	6	10	280	432	$4.1	385	38.57	1.37	6	10	294	475	$4.5	425	42.53	1.44	-	-	-5%	-9%	-10%	-9%	-9%	-5%
11PRODUCT DESIGN ENGINEERING	7	15	210	426	$3.6	304	20.29	1.45	7	17	307	740	$6.7	597	35.17	1.94	-	-12%	-32%	-42%	-46%	-49%	-42%	-26%
12MOTOR TRUCKS, & ACCESSORIES	3	16	91	257	$3.5	182	11.39	2.00	3	17	102	290	$4.2	216	12.76	2.12	-	-6%	-11%	-11%	-17%	-16%	-11%	-6%
13MEATS & PROVISIONS	3	9	140	440	$3.4	362	40.26	2.58	3	9	138	420	$3.1	342	38.03	2.48	-	-	+1%	+5%	+6%	+6%	+6%	+4%
14AVIATION & AEROSPACE	12	31	250	448	$3.2	286	9.25	1.14	12	31	254	460	$3.8	324	10.46	1.27	-	-	-2%	-3%	-15%	-12%	-12%	-10%
15TRAVEL, RETAIL	3	10	56	126	$3.2	150	15.04	2.68	3	14	70	203	$6.2	242	17.29	3.45	-	-29%	-20%	-38%	-48%	-38%	-13%	-22%
16ELECTRONIC ENGINEERING	6	16	263	543	$2.9	341	21.34	1.29	6	17	292	608	$3.5	394	23.21	1.35	-	-6%	-10%	-11%	-15%	-13%	-8%	-4%
17FOOD - PROCESSING & DISTRIBUTION	8	22	212	411	$2.7	311	14.17	1.47	8	23	231	446	$2.8	340	14.79	1.47	-	-4%	-8%	-8%	-8%	-8%	-4%	-
18Crafts, Hobbies & Models	1	1	23	28	$2.5	31.75	31.75	1.38	1	1	17	18	$1.1	14.25	14.25	0.83	-	-	+35%	+56%	+123%	+123%	+123%	+65%
19AUTOMOTIVE-B	6	9	131	231	$2.4	155	17.22	1.18	6	13	184	351	$3.6	252	19.44	1.37	-	-31%	-29%	-34%	-37%	-39%	-11%	-14%
20HOTELS, MOTELS, CLUBS & RESORTS	4	9	91	177	$2.4	136	15.21	1.50	4	9	97	185	$2.8	157	17.44	1.61	-	-	-6%	-4%	-12%	-13%	-13%	-7%
OTHER BUSINESS-TO-BUSINESS MARKETS	1	3	60	135	$0.3	74.41	24.80	1.24	1	3	75	166	$0.4	94.66	31.55	1.26	-	-	-20%	-19%	-21%	-21%	-21%	-2%
Total	308	765	7,462	18,396	$153	13,868	18.12	1.85	308	814	8,082	20,578	$176	15,896	19.52	1.96	-	-6%	-8%	-11%	-13%	-13%	-7%	-6%
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Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.