Magazine Health Watch®

This Period:
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Last Period:
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Current total database of magazines

Like to like magazines only

Market	This Period: Jan,2024 - Mar,2024								Last Period: Jan,2023 - Mar,2023								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

1Crafts, Hobbies & Models	1	1	23	28	$2.5	31.75	31.75	1.38	1	1	17	18	$1.1	14.25	14.25	0.83	-	-	+35%	+56%	+123%	+123%	+123%	+65%
2Farm - Fruits, Nuts, Vegetables & S	3	12	142	405	$1.1	188	15.70	1.32	3	12	151	434	$1.3	205	17.14	1.36	-	-	-6%	-7%	-9%	-8%	-8%	-3%
3Farm - Diversified Farming & Farm H	2	8	47	129	$0.7	40.21	5.02	0.85	2	8	68	166	$1.1	59.23	7.40	0.87	-	-	-31%	-22%	-32%	-32%	-32%	-2%
4Farm - Field Crops & Soil Managemen	2	6	21	55	$0.6	51.33	8.55	2.44	2	6	22	63	$0.6	54.66	9.11	2.48	-	-	-5%	-13%	-6%	-6%	-6%	-2%
5Farm - Livestock & Breed	1	2	33	43	$0.6	33.83	16.91	1.02	1	3	40	57	$0.7	40.08	13.36	1.00	-	-33%	-18%	-25%	-16%	-16%	+27%	+2%
6HOME SERVICE & HOME	1	1	17	19	$0.4	16.08	16.08	0.94	1	1	17	19	$0.4	15.33	15.33	0.90	-	-	-	-	+5%	+5%	+5%	+5%
7NO SRDS CODE (CONSUMER)	1	3	38	85	$0.1	39.91	13.30	1.05	1	3	38	82	$0.1	42.29	14.10	1.11	-	-	-	+4%	-	-6%	-6%	-6%
Total	11	33	288	764	$6.0	401	12.16	1.39	11	34	314	839	$5.3	431	12.69	1.37	-	-3%	-8%	-9%	+15%	-7%	-4%	+1%

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.