Magazine Health Watch®

This Period:
-

Last Period:
-

Current total database of magazines

Like to like magazines only

Market	This Period: Jan,2025 - Feb,2025								Last Period: Jan,2024 - Feb,2024								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

1DENTAL	16	22	191	426	$5.7	389	17.72	2.04	16	24	214	493	$5.7	411	17.13	1.92	-	-8%	-11%	-14%	-	-5%	+3%	+6%
2BUILDING	9	11	275	373	$4.9	278	25.32	1.01	9	10	266	374	$4.9	273	27.37	1.02	-	+10%	+3%	-	+1%	+2%	-7%	-2%
3AUTOMOTIVE-B	8	16	147	338	$4.5	273	17.08	1.85	8	15	154	308	$3.9	244	16.31	1.58	-	+7%	-5%	+10%	+13%	+12%	+5%	+17%
4AC/HEATING/PLUMBING/REFRIGERATION/S	5	11	177	355	$3.9	238	21.67	1.34	5	11	176	407	$4.5	269	24.47	1.52	-	-	+1%	-13%	-11%	-11%	-11%	-12%
5METAL, METALWORKING & MACHINERY	11	18	233	439	$3.8	335	18.66	1.44	11	19	278	500	$4.8	354	18.68	1.27	-	-5%	-16%	-12%	-21%	-5%	-	+13%
6ENGINEERING & CONSTRUCTION	15	25	330	534	$3.6	416	16.64	1.26	15	25	337	558	$3.8	438	17.54	1.30	-	-	-2%	-4%	-4%	-5%	-5%	-3%
7GROCERY	6	11	132	277	$3.1	264	24.03	2.00	6	11	149	284	$3.1	269	24.50	1.80	-	-	-11%	-2%	-4%	-2%	-2%	+11%
8TRAVEL, BUSINESS CONVENTIONS & MEET	4	5	109	172	$3.1	197	39.40	1.80	4	5	130	187	$3.2	210	42.16	1.62	-	-	-16%	-8%	-6%	-7%	-7%	+11%
9AVIATION & AEROSPACE	13	25	182	298	$2.7	203	8.15	1.12	13	25	176	298	$2.1	182	7.30	1.03	-	-	+3%	-	+25%	+12%	+12%	+8%
10NO SRDS CODE	8	13	264	423	$2.4	274	21.14	1.04	8	12	278	416	$2.1	263	21.96	0.94	-	+8%	-5%	+2%	+11%	+4%	-4%	+10%
11ARCHITECTURE	5	8	192	357	$2.2	222	27.77	1.15	5	8	226	416	$2.5	249	31.18	1.10	-	-	-15%	-14%	-9%	-11%	-11%	+5%
12BUSINESS	6	7	159	210	$2.2	197	28.26	1.24	6	7	163	196	$1.7	165	23.70	1.01	-	-	-2%	+7%	+36%	+19%	+19%	+22%
13ELECTRICAL	3	6	47	195	$2.2	143	23.93	3.05	3	6	60	232	$2.2	146	24.47	2.44	-	-	-22%	-16%	-1%	-2%	-2%	+25%
14MEATS & PROVISIONS	3	6	130	282	$2.1	225	37.55	1.73	3	6	127	302	$2.2	247	41.20	1.94	-	-	+2%	-7%	-8%	-9%	-9%	-11%
15ELECTRONIC ENGINEERING	6	10	211	338	$2.0	220	22.02	1.04	6	10	220	355	$2.0	221	22.17	1.00	-	-	-4%	-5%	+5%	-1%	-1%	+4%
16PRODUCT DESIGN ENGINEERING	6	9	144	230	$2.0	164	18.30	1.14	6	9	181	288	$2.5	209	23.32	1.16	-	-	-20%	-20%	-21%	-22%	-22%	-1%
17FLOOR COVERINGS/INSTALLATION	3	7	79	170	$1.8	142	20.30	1.79	3	11	101	274	$2.8	219	19.97	2.17	-	-36%	-22%	-38%	-34%	-35%	+2%	-17%
18HOTELS, MOTELS, CLUBS & RESORTS	4	6	70	127	$1.8	95.66	15.94	1.36	4	6	70	121	$1.7	89.33	14.88	1.27	-	-	-	+5%	+7%	+7%	+7%	+7%
19TRANSPORTATION, LOGISTICS & DISTRIB	3	5	114	146	$1.8	142	28.40	1.24	3	5	102	144	$1.7	135	27.08	1.32	-	-	+12%	+1%	+6%	+5%	+5%	-6%
20GIFTWARE/ART GOODS/DECORATIVE ACCES	3	5	168	455	$1.7	285	57.00	1.69	3	5	180	478	$1.5	281	56.30	1.56	-	-	-7%	-5%	+3%	+1%	+1%	+9%
OTHER BUSINESS-TO-BUSINESS MARKETS	1	2	48	65	$0.1	37.25	18.62	0.77	1	2	51	93	$0.1	51.00	25.50	1.00	-	-	-6%	-30%	-27%	-27%	-27%	-22%
Total	271	438	5,248	10,397	$87.4	7,967	18.19	1.51	271	460	5,885	11,708	$97.4	8,738	18.99	1.48	-	-5%	-11%	-11%	-10%	-9%	-4%	+2%
Page: 1 2 3 4 5 ALL

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.