Magazine Health Watch®

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Current total database of magazines

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Market	This Period: Jan,2025 - May,2025								Last Period: Jan,2024 - May,2024								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

1DENTAL	16	62	274	1,100	$14.6	977	15.77	3.56	16	68	301	1,379	$17.4	1,225	18.01	4.07	-	-9%	-9%	-20%	-16%	-20%	-12%	-12%
2BUILDING	9	33	445	969	$14.1	763	23.15	1.71	9	31	443	992	$14.4	752	24.28	1.69	-	+6%	-	-2%	-2%	+1%	-5%	+1%
3AUTOMOTIVE-B	11	48	347	1,104	$13.4	865	18.03	2.49	11	47	292	996	$12.2	757	16.10	2.59	-	+2%	+19%	+11%	+10%	+14%	+12%	-4%
4TRAVEL, RETAIL	4	33	92	430	$13.3	490	14.86	5.33	4	19	77	239	$6.9	296	15.60	3.84	-	+74%	+19%	+80%	+95%	+66%	-5%	+39%
5TRAVEL, BUSINESS CONVENTIONS & MEET	5	14	232	553	$11.6	685	48.95	2.95	5	16	311	753	$16.5	936	58.50	3.01	-	-13%	-25%	-27%	-29%	-27%	-16%	-2%
6METAL, METALWORKING & MACHINERY	11	43	376	1,232	$9.4	873	20.30	2.32	11	49	401	1,423	$11.6	990	20.21	2.47	-	-12%	-6%	-13%	-19%	-12%	-	-6%
7ENGINEERING & CONSTRUCTION	16	62	504	1,329	$8.8	1,001	16.15	1.98	16	64	495	1,388	$9.1	1,033	16.14	2.08	-	-3%	+2%	-4%	-3%	-3%	-	-5%
8AVIATION & AEROSPACE	14	63	383	888	$8.7	643	10.21	1.68	14	67	347	879	$6.9	577	8.61	1.66	-	-6%	+10%	+1%	+27%	+11%	+18%	+1%
9AC/HEATING/PLUMBING/REFRIGERATION/S	5	28	212	763	$8.3	498	17.81	2.35	5	28	210	859	$9.2	554	19.79	2.63	-	-	+1%	-11%	-11%	-10%	-10%	-11%
10GROCERY	6	26	244	757	$8.3	713	27.44	2.92	6	28	323	886	$9.7	833	29.76	2.58	-	-7%	-24%	-15%	-15%	-14%	-8%	+13%
11ARCHITECTURE	5	21	341	1,123	$7.6	747	35.60	2.19	5	21	391	1,286	$8.4	834	39.73	2.13	-	-	-13%	-13%	-11%	-10%	-10%	+3%
12BUSINESS	8	19	361	642	$7.6	575	30.31	1.59	8	20	369	658	$7.0	584	29.24	1.58	-	-5%	-2%	-2%	+6%	-2%	+4%	+1%
13NO SRDS CODE	9	30	379	984	$6.2	656	21.89	1.73	9	32	409	1,094	$5.9	712	22.27	1.74	-	-6%	-7%	-10%	+5%	-8%	-2%	-1%
14MOTOR TRUCKS, & ACCESSORIES	3	27	129	461	$5.7	293	10.85	2.27	3	28	126	455	$6.6	340	12.17	2.70	-	-4%	+2%	+1%	-14%	-14%	-11%	-16%
15ELECTRICAL	3	14	76	465	$5.2	338	24.15	4.44	3	15	98	624	$6.2	399	26.61	4.07	-	-7%	-22%	-25%	-15%	-15%	-9%	+9%
16MEATS & PROVISIONS	3	15	174	673	$4.9	539	35.95	3.10	3	15	163	714	$5.3	582	38.82	3.57	-	-	+7%	-6%	-7%	-7%	-7%	-13%
17ELECTRONIC ENGINEERING	6	25	332	856	$4.8	588	23.52	1.77	6	25	334	920	$4.8	602	24.11	1.80	-	-	-1%	-7%	-1%	-2%	-2%	-2%
18PRODUCT DESIGN ENGINEERING	7	17	180	383	$4.5	313	18.44	1.74	7	26	284	744	$6.6	534	20.56	1.88	-	-35%	-37%	-49%	-31%	-41%	-10%	-7%
19Crafts, Hobbies & Models	1	2	26	45	$4.2	53.75	26.87	2.06	1	2	31	58	$4.3	55.50	27.75	1.79	-	-	-16%	-22%	-3%	-3%	-3%	+15%
20HOTELS, MOTELS, CLUBS & RESORTS	4	15	120	315	$4.2	249	16.64	2.08	4	16	130	345	$4.6	271	16.99	2.09	-	-6%	-8%	-9%	-10%	-8%	-2%	-
OTHER BUSINESS-TO-BUSINESS MARKETS	1	5	66	173	$0.4	105	21.05	1.59	1	5	69	209	$0.4	118	23.73	1.72	-	-	-4%	-17%	-11%	-11%	-11%	-7%
Total	302	1,159	8,727	27,744	$252	21,591	18.62	2.47	302	1,267	9,699	32,049	$283	24,533	19.36	2.53	-	-9%	-10%	-13%	-11%	-12%	-4%	-2%
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Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.