Magazine Health Watch®

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Current total database of magazines

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Market	This Period: Jan,2024 - Oct,2024								Last Period: Jan,2023 - Oct,2023								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

1DENTAL	19	145	432	2,947	$37.4	2,625	18.10	6.07	19	160	469	3,397	$42.7	3,121	19.50	6.65	-	-9%	-8%	-13%	-13%	-16%	-7%	-9%
2AUTOMOTIVE-B	11	98	506	2,488	$30.5	1,938	19.78	3.83	11	78	493	2,127	$26.6	1,677	21.51	3.40	-	+26%	+3%	+17%	+15%	+16%	-8%	+13%
3TRAVEL, BUSINESS CONVENTIONS & MEET	6	29	392	1,310	$29.8	1,697	58.54	4.33	6	35	382	1,445	$31.6	1,753	50.08	4.58	-	-17%	+3%	-9%	-6%	-3%	+17%	-6%
4BUILDING	9	59	572	1,883	$26.5	1,424	24.14	2.49	9	68	586	1,978	$28.1	1,460	21.47	2.49	-	-13%	-2%	-5%	-6%	-2%	+12%	-
5METAL, METALWORKING & MACHINERY	11	94	652	3,299	$24.9	2,242	23.85	3.43	11	94	629	3,397	$25.3	2,187	23.27	3.47	-	-	+4%	-3%	-2%	+2%	+2%	-1%
6GROCERY	7	61	586	2,197	$23.2	2,076	34.04	3.54	7	70	607	2,504	$28.1	2,459	35.13	4.05	-	-13%	-3%	-12%	-17%	-16%	-3%	-13%
7AC/HEATING/PLUMBING/REFRIGERATION/S	6	65	261	1,729	$18.6	1,118	17.20	4.28	6	66	290	1,851	$20.9	1,250	18.95	4.31	-	-2%	-10%	-7%	-11%	-11%	-9%	-1%
8ENGINEERING & CONSTRUCTION	16	119	644	2,739	$18.5	2,049	17.22	3.18	16	123	737	3,046	$21.3	2,260	18.38	3.06	-	-3%	-13%	-10%	-13%	-9%	-6%	+4%
9ARCHITECTURE	5	40	484	2,558	$17.8	1,727	43.19	3.57	5	40	496	2,674	$18.6	1,813	45.33	3.65	-	-	-2%	-4%	-4%	-5%	-5%	-2%
10FINANCIAL	4	32	473	948	$16.9	756	23.65	1.60	4	39	66	245	$2.5	158	4.05	2.39	-	-18%	+617%	+287%	+583%	+379%	+484%	-33%
11AVIATION & AEROSPACE	17	133	568	1,981	$15.7	1,360	10.22	2.39	17	140	602	2,261	$18.9	1,569	11.21	2.60	-	-5%	-6%	-12%	-17%	-13%	-9%	-8%
12BUSINESS	8	39	538	1,252	$14.4	1,096	28.11	2.03	8	36	565	1,322	$15.0	1,166	32.39	2.06	-	+8%	-5%	-5%	-3%	-6%	-13%	-1%
13PRODUCT DESIGN ENGINEERING	8	56	381	1,632	$14.1	1,159	20.70	3.04	8	58	458	2,031	$18.5	1,562	26.93	3.41	-	-3%	-17%	-20%	-24%	-26%	-23%	-11%
14FLOOR COVERINGS/INSTALLATION	5	69	197	1,415	$13.4	1,208	17.51	6.13	5	70	207	1,457	$13.6	1,217	17.39	5.88	-	-1%	-5%	-3%	-1%	-1%	+1%	+4%
15NO SRDS CODE	10	68	537	2,325	$13.3	1,566	23.04	2.91	10	77	634	2,578	$14.6	1,876	24.36	2.95	-	-12%	-15%	-10%	-8%	-16%	-5%	-1%
16MOTOR TRUCKS, & ACCESSORIES	3	53	171	935	$13.2	686	12.95	4.01	3	58	183	1,088	$16.0	816	14.07	4.46	-	-9%	-7%	-14%	-17%	-16%	-8%	-10%
17ELECTRICAL	3	30	138	1,227	$12.7	824	27.47	5.97	3	30	149	1,364	$14.0	917	30.59	6.16	-	-	-7%	-10%	-10%	-10%	-10%	-3%
18TRAVEL, RETAIL	4	31	110	412	$11.5	486	15.70	4.42	4	56	150	772	$27.6	1,014	18.11	6.76	-	-45%	-27%	-47%	-58%	-52%	-13%	-35%
19MEATS & PROVISIONS	3	30	217	1,489	$11.1	1,222	40.73	5.63	3	30	224	1,479	$11.2	1,232	41.07	5.50	-	-	-3%	+1%	-1%	-1%	-1%	+2%
20HOTELS, MOTELS, CLUBS & RESORTS	4	31	186	674	$9.7	551	17.78	2.96	4	31	177	666	$9.9	580	18.73	3.28	-	-	+5%	+1%	-3%	-5%	-5%	-10%
OTHER BUSINESS-TO-BUSINESS MARKETS	1	10	83	416	$1.0	234	23.49	2.83	1	10	92	478	$1.1	271	27.19	2.95	-	-	-10%	-13%	-14%	-14%	-14%	-4%
Total	330	2,544	13,705	66,491	$592	51,999	20.44	3.79	330	2,760	14,257	73,227	$661	57,880	20.97	4.06	-	-8%	-4%	-9%	-11%	-10%	-3%	-7%
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Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.