Magazine Health Watch®

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Last Period:
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Current total database of magazines

Like to like magazines only

Market	This Period: Jan,2025 - May,2025								Last Period: Jan,2024 - May,2024								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

BUSINESS TO BUSINESS	290	1,104	8,469	26,569	$242	20,946	18.97	2.47	290	1,211	9,432	30,738	$272	23,841	19.68	2.52	-	-9%	-10%	-14%	-11%	-12%	-4%	-2%
CONSUMER	12	55	388	1,175	$9.8	645	11.73	1.66	12	56	398	1,311	$10.4	691	12.35	1.73	-	-2%	-3%	-10%	-5%	-7%	-5%	-4%
ALL Markets	302	1,159	8,727	27,744	$252	21,591	18.62	2.47	302	1,267	9,699	32,049	$283	24,533	19.36	2.53	-	-9%	-10%	-13%	-11%	-12%	-4%	-2%

Click on Business, Consumer or ALL Markets to get to market-by-market information.

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.