Magazine Health Watch®

This Period:
-

Last Period:
-

Current total database of magazines

Like to like magazines only

Market	This Period: Jan,2025 - Mar,2025								Last Period: Jan,2024 - Mar,2024								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

BUSINESS TO BUSINESS	282	676	6,615	15,987	$140	12,451	18.42	1.88	282	721	7,343	17,965	$156	13,745	19.06	1.87	-	-6%	-10%	-11%	-10%	-9%	-3%	+1%
CONSUMER	12	33	322	742	$5.2	400	12.12	1.24	12	34	325	802	$6.3	421	12.39	1.29	-	-3%	-1%	-7%	-18%	-5%	-2%	-4%
ALL Markets	294	709	6,832	16,729	$145	12,852	18.12	1.88	294	755	7,564	18,767	$162	14,167	18.76	1.87	-	-6%	-10%	-11%	-10%	-9%	-3%	-

Click on Business, Consumer or ALL Markets to get to market-by-market information.

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.