Magazine Health Watch®

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Last Period:
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Current total database of magazines

Like to like magazines only

Market	This Period: Jan,2025 - Feb,2025								Last Period: Jan,2024 - Feb,2024								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

BUSINESS TO BUSINESS	260	416	5,066	9,902	$84.8	7,706	18.52	1.52	260	437	5,710	11,183	$94.8	8,465	19.37	1.48	-	-5%	-11%	-11%	-10%	-9%	-4%	+3%
CONSUMER	11	22	264	495	$2.5	261	11.87	0.99	11	23	257	525	$2.7	272	11.85	1.06	-	-4%	+3%	-6%	-8%	-4%	-	-7%
ALL Markets	271	438	5,248	10,397	$87.4	7,967	18.19	1.51	271	460	5,885	11,708	$97.4	8,738	18.99	1.48	-	-5%	-11%	-11%	-10%	-9%	-4%	+2%

Click on Business, Consumer or ALL Markets to get to market-by-market information.

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.