Magazine Health Watch®

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Last Period:
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Current total database of magazines

Like to like magazines only

Market	This Period: Jan,2024 - Oct,2024								Last Period: Jan,2023 - Oct,2023								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

BUSINESS TO BUSINESS	330	2,544	13,705	66,491	$592	51,999	20.44	3.79	330	2,760	14,257	73,227	$661	57,880	20.97	4.06	-	-8%	-4%	-9%	-11%	-10%	-3%	-7%
CONSUMER	13	105	550	2,354	$20.6	1,233	11.75	2.24	13	111	608	2,614	$21.8	1,392	12.54	2.29	-	-5%	-10%	-10%	-6%	-11%	-6%	-2%
ALL Markets	343	2,649	14,064	68,845	$612	53,232	20.09	3.78	343	2,871	14,672	75,841	$683	59,272	20.64	4.04	-	-8%	-4%	-9%	-10%	-10%	-3%	-6%

Click on Business, Consumer or ALL Markets to get to market-by-market information.

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.