Magazine Health Watch®

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Last Period:
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Current total database of magazines

Like to like magazines only

Market	This Period: Jan,2024 - Dec,2024								Last Period: Jan,2023 - Dec,2023								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

BUSINESS TO BUSINESS	330	2,969	14,435	77,016	$682	60,259	20.29	4.17	330	3,272	15,207	86,121	$779	68,159	20.83	4.48	-	-9%	-5%	-11%	-12%	-12%	-3%	-7%
CONSUMER	13	128	592	2,922	$25.5	1,564	12.22	2.64	13	136	660	3,238	$27.4	1,755	12.90	2.65	-	-6%	-10%	-10%	-7%	-11%	-5%	-1%
ALL Markets	343	3,097	14,820	79,938	$707	61,824	19.96	4.17	343	3,408	15,647	89,359	$806	69,914	20.51	4.46	-	-9%	-5%	-11%	-12%	-12%	-3%	-7%

Click on Business, Consumer or ALL Markets to get to market-by-market information.

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.