Magazine Health Watch®

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Last Period:
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Current total database of magazines

Like to like magazines only

Market	This Period: Jan,2024 - Oct,2024								Last Period: Jan,2023 - Oct,2023								Variance: this vs. last
	No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages			No. of				$$$(M)	Ad Pages
	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr	Magazines	Issues	Advertisers	Insertions	$$$(M)	Total	Per Issue	Per Advr

1Crafts, Hobbies & Models	1	5	41	124	$8.3	104	20.83	2.54	1	5	38	114	$7.8	98.58	19.71	2.59	-	-	+8%	+9%	+6%	+6%	+6%	-2%
2HOME SERVICE & HOME	2	11	116	321	$3.2	196	17.85	1.69	2	11	118	346	$3.4	206	18.78	1.75	-	-	-2%	-7%	-2%	-5%	-5%	-3%
3Farm - Fruits, Nuts, Vegetables & S	3	31	205	1,067	$2.8	488	15.77	2.38	3	35	239	1,226	$3.5	574	16.40	2.40	-	-11%	-14%	-13%	-18%	-15%	-4%	-1%
4Farm - Diversified Farming & Farm H	2	23	81	382	$2.7	137	5.97	1.69	2	23	99	428	$2.9	154	6.72	1.56	-	-	-18%	-11%	-11%	-11%	-11%	+9%
5Farm - Livestock & Breed	1	6	58	143	$1.8	105	17.62	1.82	1	8	60	154	$2.1	120	15.01	2.00	-	-25%	-3%	-7%	-12%	-12%	+17%	-9%
6Farm - Field Crops & Soil Managemen	2	17	35	115	$1.1	105	6.18	3.00	2	17	32	130	$1.3	113	6.69	3.55	-	-	+9%	-12%	-12%	-8%	-8%	-16%
7Business	1	5	16	19	$0.3	11.00	2.20	0.68	1	5	22	25	$0.6	20.00	4.00	0.90	-	-	-27%	-24%	-45%	-45%	-45%	-24%
8NO SRDS CODE (CONSUMER)	1	7	56	183	$0.3	84.98	12.14	1.51	1	7	58	191	$0.3	104	14.93	1.80	-	-	-3%	-4%	-19%	-19%	-19%	-16%
Total	13	105	550	2,354	$20.6	1,233	11.75	2.24	13	111	608	2,614	$21.8	1,392	12.54	2.29	-	-5%	-10%	-10%	-6%	-11%	-6%	-2%

Caution:
Our database of magazines is updated each Sunday night. As such, all magazines for any single month may not be included due to late publishing, revised publishing schedules, magazine mergers and magazines not yet arrived at IMS. The data displayed based on approximately 85% of the total IMS database.